Top 5 Beauty Retail Apps on Android in Egypt - Q1 2022

Throughout the first quarter of 2022, the top beauty retail apps on the Android platform in Egypt showcased varied performance trends in terms of weekly downloads and active users. Here is a detailed look at the top 5 apps in this category:

Bath&BodyWorks experienced a fluctuating trend in weekly downloads, starting the quarter with approximately 4K downloads and peaking at around 5.7K in the first week of January. The app's downloads then saw a downward trend, settling at about 3.1K by the end of March. Active users followed a similar pattern, beginning at 9.1K and reaching a high of 11.4K in the first week of January, before gradually declining to around 9.3K by the end of the quarter.

Mazaya Stores showed a steady but modest performance in weekly downloads. The app started with close to 1K downloads at the end of December, peaked at 1.1K in the first week of February, and ended the quarter with 407 downloads.

Feel22-Your Beauty, Your Terms saw its weekly downloads initially increase from 107 at the end of December to a peak of 906 in early February. Subsequently, the downloads fluctuated, ending the quarter at around 345 downloads.

Nabda, which was released in mid-March, experienced a rapid increase in downloads from 2.1K in its first week to 5.5K by the end of the month, indicating a strong initial uptake.

FOREO For You maintained a relatively stable download rate throughout the quarter, starting at 257 downloads and ending at 215 downloads. The app's active users remained consistent, fluctuating slightly between 1.5K and 1.7K throughout the period.

These insights provide a snapshot of the performance of the leading beauty retail apps in Egypt on the Android platform for Q1 2022. For more detailed analytics and further insights, visit Sensor Tower.